The hottest tea packaging reflects the cultural ch

2022-08-02
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Tea packaging: reflects the cultural characteristics and conforms to the standard provisions

in recent years, the health care efficacy of tea has been widely concerned by people, and the worldwide trend of drinking tea has risen rapidly; At the same time, the competition among tea production enterprises in the market is becoming increasingly fierce. The focus of the competition is not only to expand the production of organic tea and further improve the quality of tea, but also to make a big fuss in the packaging of tea, innovation and change. Therefore, today's tea packaging is more and more exquisite, more and more colorful, and has become an important part of tea marketing activities and tea culture

1. Tea packaging fully reflects the humanistic characteristics

the practical value of tea packaging lies in moisture-proof, high-temperature, odor, direct sunlight and long exposure space, giving tea appropriate temperature and humidity to maintain the quality of tea; At the same time, the packaged tea should be convenient for people to buy, carry and store. However, with the development of commodity economy, packaging design should not only have practical functions, but also reflect human characteristics and meet the requirements of the times. The so-called "first-class products are inseparable from first-class packaging" is this truth

China is the hometown of tea, and tea culture has a long history. Drinking tea in daily life is a traditional way of leisure for people. To adapt to it, tea packaging and tea making utensils should also be beautiful and elegant, with a certain grade. Therefore, a good tea packaging and decoration should have at least the following four characteristics: first, it has a strong national color or as a product of local folk culture, so as to resonate with the culture of production and marketing and promote the development of consumption; Second, we should attach importance to people's feelings and wishes - humanization. For example, the application of "dragon and Phoenix bring auspiciousness" to the packaging of ceramic gift tea fully reflects people's emotional pursuit of "good luck". Third, implication. Containing but not revealing, it makes people daydream. Becoming a lightweight material has become a popular material and a kind of connotative beauty. For example, the elegant shape and attractive soup color of various teas are reproduced on the tea box, How to change the tea producing areas "The blue sky basically depends on the high mountains, mists and emerald peaks of the wind. Fourth, it emphasizes artistic conception. For example, the folk customs in ancient Chinese paintings show that the product has a long history, creating an artistic conception that tea tasting is like a famous painting, bringing people unique cultural enjoyment.

at present, tea packaging has broken through the original traditional mode. In addition to the packaging of iron boxes, paper bags, cartons, plastic bags and so on, the tea packaging has a gentle and elegant wooden packaging and fine The exquisite ceramic packaging and novel and unique craft packaging have entered the supermarket and attracted people's attention

the wooden packaging is antique and unique in shape. It applies various artistic means such as carving, inlay and calligraphy. There are many famous works during this period, which are very tea culture. Using it to pack tea leaves not only does not lose the color, aroma and taste of tea, but also is not easy to mildew

ceramic packaging accounts for a certain proportion in tea packaging. It is exquisite, elegant and colorful. In addition to its unique shape, some are refined and elegant, some are dignified and elegant, and some pot bodies are also decorated with plain carving, inlaying, gold painting, silk printing and makeup soil. It is pleasing to the eye and can be suitable for the taste of many people

in recent years, with the heating up of home decoration, various craft packaging has become increasingly popular. The technological packaging of tea can not only be used to preserve tea, but also be ornamental. The shape is often new, strange and special. It not only makes people daydream, but also has a very modern flavor. In terms of materials, there are metal products, glass products and composite materials, which are placed at home, inadvertently adding an oriental artistic taste. Therefore, it is also widely welcomed by consumers

2. Tea packaging should comply with relevant regulations

tea packaging design should not only have practical functions, reflect human characteristics, but also comply with relevant regulations

for example, although tea has the function of medical care, according to the provisions of the national mandatory standard gb7718-94 general standard for food labeling, it is not allowed to publicize "curative food", "health food", "strong food", "tonic", "nutritious food" or other similar words and expressions in the tea packaging label; It is not allowed to use the words of "TCM treatment based on syndrome differentiation" in the packaging label; It is not allowed to crown the name of tea with the name of traditional Chinese medicine, or use the image and name of traditional Chinese medicine to imply the curative effect and health care function

in order to protect the interests of consumers, the label contents of quantitatively packed commercial tea shall comply with the relevant provisions of the national mandatory standard gb7718-94 general standard for food labeling and the provisions on quantitative packaging and weighing issued by the State Bureau of technical supervision. The packaging label of nutritional health tea shall also comply with the provisions of the national mandatory standard gb10344-92 "label of special nutritional food"; The health food production approval number shall be obtained as required

according to the regulations, the contents of the quantitative packaging tea label must include 8 items: the specific name of the tea, the list of ingredients (only limited to scented tea, health tea and medicinal tea), the net content, the name and address of the processing manufacturer, the production (packaging) date, the shelf life or shelf life, the quality (quality) grade, and the product standard number

all contents of the tea label for quantitative packaging must be firmly pasted, printed, molded or embossed on the packaging container. It is not allowed to put the packaging label in the transport packaging box and let the retail store paste it by itself; It is also not allowed to put part of the temporarily printed tea label (such as the date of production if the machine is equipped with a computer) in the plastic bag, so there is no sampling and holding circuit to directly contact the tea in the bag; It is not allowed to use self-adhesive tape to subsidize the production date. The words used in the label of quantitatively packed tea must be standard Chinese characters; The Chinese phonetic alphabet, minority characters or foreign languages used on the label must be spelled correctly, corresponding to Chinese characters and not larger than the corresponding Chinese characters. The unit of measurement must be the national legal unit of measurement g or G, kg or kg

the tolerance between the actual net content of quantitatively packed tea and the indicated net content shall meet the specified negative deviation and average negative deviation of a single piece, and there shall be no shortage of scales. For example, according to the national regulations on the measurement and inspection of imported and exported tea, the allowable deviation between the actual weight and the indicated weight is: 0.14kg for 10kg bulk tea and 0.25kg for 40kg bulk tea; 0.5g for 100g tea and 2.5G for 500g tea in small packages

with the development of market economy, the competition among enterprises is becoming increasingly fierce. Therefore, while improving the quality of tea products, we should also pay attention to the quality outside the products, so as to enable enterprises to gain a firm foothold in the fierce market competition and enable users to have a "special preference" for their products

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