The most popular packaging export of China must br

China's packaging export must break through the "barrier"

the current situation of domestic packaging export

from the perspective of function, the printed matter exported by China is mainly divided into commercial, publishing printed matter and packaging and decoration printed matter, and the latter has a strong development momentum in recent years

1. Mode of packaging export,

at present, there are three main modes of packaging export. The first mode is "goods made in China" + "packaging printed in China". The most typical examples are national brand goods, such as Changhong, Midea and other household appliances

it is reported that China's export commodities are generally light industry, food, medicine, household appliances, toys, etc., and the packaging is matched with the export commodities, mainly paper, plastic, glass, metal four kinds of packaging, of which low quantitative, high-strength high-end cartons and cartons and other paper packaging are the most

the second mode is "products made by multinational companies in China" + "packaging printed in China", and the products are packaged and then sold all over the world. This model benefited from the rapid development of China's economy. Multinational companies moved their factories to China, which greatly stimulated the demand for packaging. For example, Guangdong Zhongshan Huanya plastic packaging and Printing Co., Ltd., with a total investment of US $16million, has introduced advanced high-speed automatic blow molding machines from Germany and Swiss Netstal full-automatic high-speed injection molding machines to produce packaging for products such as Hafez, Piao Rou and Sassoon of P & G of the United States

the third mode is "international businesses directly purchase packaging and decoration prints in China", mainly because taking its arithmetic mean value, international businesses have taken a fancy to the packaging of "printed im China" with low price and good quality. For example, Hasbro and Mattel of the United States are both seeking qualified partners in China

it can be seen that the printing cost of packaging in China is low, and domestic enterprises are also sprinting the international market

2. The main ways to undertake foreign orders

Chinese packaging and printing enterprises (including joint ventures, ● micromillr technology integrates new materials and high-end machine manufacturing industry in a body of foreign-funded and Hong Kong funded enterprises) have three main ways to undertake foreign orders: one is an enterprise with a certain scale and strength, with international marketing departments in Europe, America, Japan and other countries, resident sales personnel, to contract orders from foreign customers. For example, famous printing enterprises such as Xingguang printing (Shenzhen) Co., Ltd. and Hongxing printing (China) Co., Ltd

secondly, after accepting orders from European and American customers, live parts are delivered to domestic enterprises according to the requirements of foreign customers. The most representative companies are all inclusive and ShuoKe, which are equipped with technical service personnel in China to provide full service to foreign customers

another way is for enterprises to take advantage of the opportunities of domestic and foreign exhibitions to promote their products and achieve the purpose of attracting foreign orders

3. Pattern of packaging export

from a regional perspective, packaging export is mainly concentrated in the Pearl River Delta, Yangtze River Delta and other places, while Hong Kong funded enterprises and foreign enterprises act as the main force of packaging export. For example, Xingguang printing (Shenzhen) Co., Ltd. has an annual output value of HK $billion in foreign printing; Shenzhen Lijia group, a Hong Kong funded enterprise, deals in cosmetics packaging, boxes, toy packaging and corrugated boxes, with an annual sales volume of 700 million yuan, and 90% of its products are exported abroad

private enterprises are also a force that cannot be ignored. Zhongshan Zhangjiabian enterprise group in Guangdong Province is a joint venture with Hong Kong Weida company, which mainly promotes high-end packaging and decoration paper products, which are exported to Japan and North America, with sales of HK $70million

from the perspective of local economy, export-oriented export printing enterprises have a significant role in promoting the development of local economy, not only providing more than 10000 employment opportunities, but also stimulating the local economy. Therefore, the development of packaging export is of great significance

break through non-tariff trade barriers

after China's accession to the WTO, domestic enterprises have not only enjoyed the relevant preferential trade terms, but also tasted the bitterness. Recently, the U.S. retail goods portable bag Commission filed an anti-dumping application for China's export of P bags to solve the specific problem of upstream and downstream docking of domestic materials in a timely manner. During the Bush administration, 21 of the more than 200 anti-dumping laws were enacted against China. In order to protect the interests of their products, Japan, Europe and the United States usually set up some technical barriers to trade, such as "green trade barriers" and emerging "social trade barriers". How to break through these trade barriers is related to whether domestic enterprises can successfully open the door to the international market. Through relevant certification, it has become a pass for domestic enterprises to enter the international market. The common types of certification are as follows

1. The ISO9000 quality control cascade system includes a high-pressure cooling suppression cycle and a low-pressure cooling suppression cycle management system certification

when international customers hand over packaging orders to domestic enterprises, they are most concerned about quality and production capacity. Obviously, quality is the main factor related to whether packaging products can enter the international market. Passing the ISO9000 quality management system certification has become an important weight for international customers

2. ISO14001 environmental management system certification

due to the improvement of environmental awareness, the government, enterprises and organizations will give priority to the products of enterprises with better environmental performance when purchasing packaging and decoration printing materials. In this way, as a market standard, it has obtained the ISO14001 standard certification

at present, some printing enterprises in China have passed ISO14001 certification. (to be continued)