The most popular packaging design should consider

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Packaging design should consider economic and environmental protection

today's packaging is no longer just to improve new energy vehicles and equip with a power battery recycling mechanism that reduces the noise to less than 75 dB to wrap up the contents. At the same time, it needs to be able to protect and preserve goods, have the convenience of transportation and carrying, and promote product sales, and can not cause a lot of packaging waste and damage the living environment of mankind

packaging has many impacts on the environment in life, among which plastic products and some non recyclable materials are closely related to people's life. They endanger the environment, lead to abnormal climate, imbalance of ecological balance, frequent natural disasters and so on

science and technology and progress, as well as people's awareness of advantages and disadvantages, have promoted the research and development of "green" and "environmental friendly" packaging and packaging alternative materials. "Environmental friendly" packaging includes environmental protection and resource regeneration. Countries around the world are using the latest achievements of high technology to develop new pollution-free packaging materials (degradable materials). At present, most of the packages in the European and American markets are marked with recyclable marks. Because recycling is the only standard to measure "environmental friendly" packaging materials, their recycling signs are also meaningful. The signs are surrounded by three arrows connected end to end. The first arrow represents the recycling of waste packaging, the second arrow represents the recycling of materials after recycling, and the third arrow represents the participation of consumers. The three arrows are closely linked, forming an endless cycle, It represents the regeneration of resources. The Declaration on the human environment issued by the United Nations in 1972 kicked off the "green revolution"; In June, 1992, the international organization for Standardization ISO officially established the "World Environmental Protection Committee" and began to formulate green environmental protection standards; After several years of efforts, the first environmental protection standard ISO14000 was officially introduced worldwide in January 1996. For the packaging industry, "green packaging" is the largest and most shocking "packaging revolution" in the 20th century. Therefore, the green packaging design concept should have the characteristics of saving materials, reasonable application of materials, recyclability and regeneration. Whoever can do this will be in an invincible position in the competition of the world packaging market. Germany took the lead in launching the "green packaging" with the "green dot" (that is, the green recycling of product packaging) logo in 1975. The green environmental protection logo is a circular pattern composed of green arrows and white arrows. The two-color arrows indicate that the product or packaging is green and can be recycled, which meets the requirements of ecological balance and environmental protection. For example, "Remy Martin: there is this mark on the bottom of the wine box packaging. At present, many countries are actively developing the technology using plants as packaging materials, and pulp molding products using reed stems, bagasse, wheat straw and other materials came into being. For example, the United States uses plants or crops such as corn and marshmallow as raw materials, and uses biological decomposition or photodegradation technology to make plant packaging materials, which basically will not cause harm to the environment, ecological balance, resources and maintenance.

China is a country with a large population, and the amount of waste caused by the consumed goods is also amazing. In particular, the output of plastic products in China has long been in the forefront of the world, with an annual output of more than 25million tons. As we all know, plastic is difficult to degrade naturally, with low recovery rate, high reuse cost, and ecological damage. It is called "white pollution". Once these materials are discarded in the natural environment, they are not only difficult to degrade, And cause damage to the soil

in addition to having an impact on the environment, packaging also brings trouble to people's lives because of its "excessive" packaging in decoration, and also brings harm to products and enterprises themselves. The so-called "excessive packaging" refers to small capacity and large packaging, and high-end packaging of ordinary goods, which plays a misleading role in guiding consumers. In order to obtain higher added value, enterprises improperly use high-end materials and manufacturing processes for sales packaging, and the requirements for packaging design are inconsistent, which deviates from the value of wedge clamping method for commodity sheet metal samples, giving people a false feeling, misleading consumers, and thus damaging the image of commodities. In the long-term trade practice of some developed countries, the packaging cost of commodities has formed industry regulations. For different kinds of goods, the proportion of packaging cost in the whole production cost is different. Take cosmetics, alcohol and cans as examples: in the United States, it is 30% - 40%, 20% - 30% and 25% respectively; Britain is 23%, 8.5% and 17% respectively; 18% for Japanese wine and 10.5% for cans. Among them, Japan also stipulates that the space occupied by packaging shall not exceed 20% of the space occupied by products. At the same time, the packaging cost should not account for a large proportion of the value of packaged products. This not only avoids the falseness of excessive packaging, but also saves a lot of materials and production resources, reduces the recycling of waste, and is conducive to the purification of the ecological environment. At present, the packaging of some products in the market in China, especially gifts, regardless of the price and grade of products, must be equipped with hard box packaging of color printing of high-end materials, and even with real gold packaging, forming a luxurious and flashy packaging atmosphere. We often see that the volume and multi space of some commodity packages are often twice or several times the volume of the physical objects inside. When China's traditional festivals, the Mid Autumn Festival and the Spring Festival are approaching, the grade of gift packaging on the market is rising day by day. Take moon cakes for example, the price has risen from more than a dozen yuan in the past to hundreds and thousands of yuan. What's more, the packaging box is embedded with precious stones or pure gold commemorative coins, and the price is up to tens of thousands of yuan. Such packaging design, its price orientation and consumer groups deserve people's attention and consideration

at present, there is no reasonable parameter standard for the ratio of the cost of different types of packaging such as sales packaging, gift packaging, transportation packaging of goods to the value of packaged products in China, which makes the packaging originally subordinate to service goods a runaway horse, which can not be controlled, leaving some fake speculators with free space for false packaging

packaging, as an integral part of commodities, plays a very important role in the whole international marketing activities. Therefore, the design of commodities should first meet the requirements of commodity inspection, comply with ISO, and can record the notch position of welded joint impact samples. The index requirements of 14000 international environmental management laws and packaging regulations. Of course, it is far from enough to solve the problem of environmental pollution and excessive packaging only by design. On the one hand, it depends on the improvement of national laws and regulations, on the other hand, it also depends on the awakening of the national awareness of environmental protection

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