The most popular packaging design in the internati

Packaging design in line with the international market (Part 1)

the importance of packaging to commodity sales and market expansion has been widely valued by all walks of life. With its accession to the world trade organization, China has become the production and processing base of global industrial and consumer goods, and more and more Chinese goods are sold all over the world. In order to make Chinese goods popular with people in different countries and regions, efforts should be made not only in the quality and design of the products themselves, but also in the packaging design

re understand export packaging the development of China's packaging industry began with the development of export packaging industry. The earliest packaging design and research institutions in China belong to the foreign trade industry, and even the earliest packaging publication published in China is also called "packaging of export commodities". Until the early 1990s, due to China's limited foreign exchange and weak industrial foundation, the best packaging materials and equipment could only be used for the processing and production of export commodity packaging. In order to strengthen the export packaging work, for a long time, China has allocated special foreign exchange to the foreign trade packaging companies affiliated to the Ministry of foreign trade and economic cooperation every year, which are responsible for importing foreign advanced raw materials and production equipment. Because of this, foreign trade packaging companies and foreign trade companies such as grain, oil and food have successively established a number of wholly-owned or local joint venture export packaging list production enterprises in terms of automobiles. These enterprises used to be the backbone enterprises of China's packaging industry, and they have unparalleled advantages in terms of technology, equipment and financial strength

in the middle and late 1990s, with the deepening of the national economic system reform and institutional reform, the administrative order of foreign trade packaging management gradually weakened, and the financial and equipment advantages of foreign trade packaging enterprises gradually lost. Especially as the import and export enterprises changed the official mode of only paying attention to the import and export volume, regardless of profits, the export packaging began to fade the aura of destination. The reform of the foreign trade system has broken the mode of foreign trade monopoly, but it has also caused some new problems. The increase of export enterprises has resulted in the reduction of unit export scale. Foreign trade packaging is no longer the "fat meat" in the eyes of production enterprises because of its large batch, small quantity and thin profit. At the same time, with the rapid development of the domestic market and the continuous improvement of people's living standards, domestic commodity packaging is no longer inferior to export packaging in terms of materials and processing quality, and even the domestic packaging of many commodities is far more refined and high-end than export packaging

China's accession to the WTO has created better opportunities for Chinese goods to go global. In this situation, how should we re recognize and evaluate export packaging

first of all, export commodity packaging will only be a concept put forward according to the different sales target markets, rather than the special meaning of quality, profit and so on

secondly, Export commodities are no longer the narrow concept of "export only after shipment" ". global integration not only forms a global market, buyers can directly purchase goods that were originally sold domestically and ship them to foreign countries for sale, but also the way of labeling production is becoming more and more common. In addition, with the improvement of the overall level of China's packaging industry, there are no technical problems in the production and processing of export packaging. Enterprises that have the conditions for blow molding but can produce hollow parts in Coreless molds can package export goods Production is a part of the overall production plan of the enterprise, and the use of materials and equipment is coordinated, so as to reduce costs. In particular, the development of technologies such as digital printing is more suitable for the production of small batch and multi specification products. Production enterprises or design enterprises can spontaneously organize and contact import and export companies, rely on advanced information technology, timely understand the quantity and demand of export packaging, and reduce the cost of small batch production. At the same time, according to the characteristics of export commodities in transportation packaging and the specifications of container transportation, a series of transportation packaging is designed to facilitate the use of export commodity production enterprises

the new research target market is Jinshan Yinshan change

packaging logo is the most important part of packaging. It is one of the important tasks for package designers to make the package marks and instructions meet the requirements of the target countries. Different countries have different requirements for packaging marks, and the requirements will often change. When designing the package, the designer must search the relevant regulations in time. For example, recently, the Ministry of agriculture, forestry and Fisheries of Japan issued a notice on labels, which made the following modifications to the quality label standards of ham, pressed ham, bacon, mixed sausage, mixed pressed ham and sausage: the mandatory requirement to specify the manufacturer and processor/packer on the label was canceled; Cancel the mandatory requirement to mark the water activity on the label

if reducing content on the label does not have a great impact on the design, you need to pay special attention to adding content on the label. For example, the European Commission decided that since 2003, manufacturers of electric furnaces and air-conditioning equipment sold in the European market must affix labels indicating the amount of energy consumption on their products. According to the regulations, the energy consumption label divides household appliances into seven levels according to their energy consumption, that is, from a level with low energy consumption to G level with high energy consumption. The amount of power consumption should be measured under normal use conditions. This is the third time that the EU has expanded the use of energy consumption labels for household appliances. In 1994, the European Union stipulated that refrigerators, freezers, refrigerators and clothes dryers must be labeled with energy consumption labels; From January 10, 1999, the scope of use of energy labels has been expanded to washing machines: from the second quarter of 1999 to the first quarter of 2000, the scope of application of energy labels has been further expanded, and we can still keep in touch and confirm that the location of children is as large as washing/drying machines and dishwashers. The European Commission explained that the purpose of labeling energy consumption is to facilitate consumers to understand the power consumption of household appliances, help consumers save energy, ensure the security of European energy supply and combat global warming. In addition, the content of energy consumption labels of household appliances is becoming more and more detailed. For example, the energy consumption label currently attached to the washing machine is much more detailed than the relevant data previously marked on the energy consumption label of other household appliances. It not only marks the general power and water consumption, but also involves the level of washing and dehydration functions

(to be continued)